LG 3D TV Multimedia Experiences
LG Electronics Inc is the world’s 2nd TV brand according to the revenue. The company has set an aggressive sales target for 3D televisions with an aim to be a leader in the emerging market where competition is expected to heat up. LG aims to sell 400,000 3D TVs in 2010 and 3.4 million in 2011.
LG expects the 3D TV market to boost sharply as the internal global surveys show that around 58 percent of consumers want to buy 3D TVs. Up to 75 percent of consumers who have seen 3D images would like to watch them again. Beside LG 3D TV the company also expects strong support from the industry, including 3D broadcasters, 3D Blu-ray players, 3D game consoles and 3D camcorder manufacturers. LG plans to introduce a 47-inch LCD 3D TV (47LH503D) this year and a wide range of 3D TVs ranging in size from 42 to 72 inches in 2011. The company also plans to include 3D functionality in its flagship models for next year. The new series features an ultra-slim bezel which is expected to maximize the 3D effect. The LG 3D technology will also find its way into 150-inch projectors in the coming year.
The company plans to launch a full range of 3D TV sets with new technology improvement in the second half of 2011, which will target their retail market. LG currently offers one 47-inch 3D TV, which is sold mostly to businesses due to a high price tag. According to an analyst at Kiwoom Securities 3D TV sales and 3D content has to complement each others. The broadcasting companies will be hesitant to increase 3D production before certain numbers of 3D TVs are sold and TVs won’t sell unless there’s enough content available for viewing.
LG and SkyLife have both approved to invest in creating 3D content. Starting with 3D broadcasting for the FIS Snowboard World Cup, both will continuously produce or distribute 3D content from sport to educational programs and movies from overseas. The trial has already started in Korea but LG is aiming to build up a global 3D TV market that includes the US and Europe. LG aims to secure and maintain leadership among 3D TV brands with their aggressive sales targets.
LG is dedicatedly working towards bringing active LG 3D TV sets that only require shutter glasses to experience 3D images, as well as the passive models that include a filter over the screen. In addition LG has also developed a chipset to handle various types of 3D broadcast signals and continues to develop correcting technology that automatically controls the brightness of overlapped parts on each eye to ensure optimum 3D images.
LG will emphasize on expanding their market in North America and Europe from 2010 and will launch 3D TVs in South and Central America and Asia from 2011. The market is expected to expand worldwide as the London 2012 Olympics are currently schedule to be broadcasted in 3D. DisplaySearch, the leading source for information on the micro display industry, predicts the volume of the 3D TV market to increase sharply to USD 1.1 billion in 2010, USD 2.8 billion in 2011, USD 4.6 billion in 2012, and as much as USD 15.8 billion by 2015.
